Mobile Search & Discovery at Mobile Monday Milan

You are cordially welcome to the next Mobile Monday Italy that will take place at "Restaurant & Art Bar Le Biciclette" in Milan on Monday, 17th of March 2008.

With more than four mobile phones purchased for every personal computer that's bought globally, there's a world of people whose main access point to the Internet is a mobile device and Mobile Search is one of the key area's in mobile development to satisfy the demands of the consumer.

Organising all existing online data to be displayed correctly on a small screen is one of the biggest challenges laying ahead for the industry in the coming years. Search news, locations, people, products, tourist and travel information, music and video files, all that data is already accessible on the last generation of mobile phones and a lot of companies are positioning themselves in this interesting and lucrative market space.

Now that the more established Internet brands are starting to position in mobile, this year seems to be a breakthrough year in Mobile Search .

We will talk about Mobile Search & Discovery together with some of the most important players to present and discuss the opportunities and challenges that lay ahead:

• Paolo Cellini, Executive Vice-President at SEAT, the European leader and one of the main operators at world level in the sector of multimedia profiled advertising, offering "print-voice-online" directories, high-tech products for Internet and for satellite and ortophotometric navigation, as well as complementary communication services such as one-to-one marketing.
  
• Bob Last, Senior Vice President Business Development at Taptu, an innovative mobile search start-up that offers a free mobile search service that helps to find stuff in just a few clicks and share it easily with friends. Taptu has won the Mobile Monday Peer Awards during last Mobile World Congress in Barcelona.
  
• Andrea Trasatti, Director of Device Intiatives at dotMobi, the company appointed by ICANN as the official global registry for the .mobi top level domain. dotMobi is owned by leading mobile operators, network device manufacturers and Internet content providers including Ericsson, Google, GSM Association, Hutchison, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefónica Móviles, TIM, Visa and Vodafone. dotMobi six month ago has launched find.mobi a directory of mobile sites to help mobile subscribers to quickly find and navigate to made-for-mobile contents.

Speakers' Bio
Paolo Cellini, Executive Vice-President at SEAT
Mr Cellini is currently the Executive Vice-President of the Internet of SEAT, the publisher of the Italian Yellow Pages. Previously he had wide ranging of experience in many parts of the world: Vice-President in London of the Disney Internet Group responsible for Europe, Middle East and Africa; in Paris of the Disney Interactive Group (videogames); CEO in Tel Aviv of AOL/Time Warner's mobile services; Program Manager at Microsoft in Seattle; Senior Advisor, based in London, for Hutchison's 3G mobile venture in Europe; and Advisor to the European Commission in Brussels and Luxembourg, for its R & D programme in media and advanced telecommunications.

Bob Last, SVP Business Development and one of the founding team at Taptu, an innovative mobile search start-up. Prior to this, he was the Sales and Marketing Director at Trigenix, the mobile user interface company acquired by Qualcomm in 2004. Before Trigenix, Bob spent many years in telecoms in various Sales and Management roles at Hewlett-Packard. Bob has a Engineeering degree in Electronics from Bristol University.

Bob loves mountain climbing, Indian food, Irish music and his old HP41c calculator.
He dislikes very time consuming search activities - such as fishing, shopping and finding weeds in the garden.

Andrea Trasatti, Director of Device Intiatives at dotMobi, the maintainer of .mobi top level domain, is in charge of leading the design and development of the new open repository of mobile device profiles called DeviceAtlas that launched in Feb 2008.

Prior to this Andrea has been a system administrator and a software developer for more than 10 years and a consultant for more than 5 years.
In Italy Andrea started developing the first WAP sites in late 1999 when the first WAP phone was about to be released. Since then he has been developing some of the most innovative services for mobile devices.

Andrea is also an active member of the W3C and author of one of the documents that will be published by the Device Descriptions Working Group during its second charter.

Next MoMo: When and Where
Topic: Mobile Search & Discovery
Date: Monday, 17th of March 2008
Time: 17:30-20:00
Place: Restaurant & Art Bar Le Biciclette, Via Torti / Corso Genova, Milan
Admission: FREE, but online confirmation is required (Sign in and confirm). Free drinks to the first 50 registered.

Location and directions


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Networking
As usual, a networking party, sponsored by Reitek, Sybase 365 and SMS.it, will follow the conference. During the networking party participants will enjoy the fabulous aperitivo buffet and a glass of wine while sharing experiences about life and work.


MoMo Agenda
17h30 Registration and Pre-Networking
18h00 First Speaker starts
19h30 Cocktail and Networking Party
20h30 Dinner (a la carte)