Mobile Banking at next MoMo Milan

You are cordially welcome to the next Mobile Monday Italy that will take place at "Restaurant & Art Bar Le Biciclette" in Milan on Monday, 26th of May 2008.

Ten times as many consumers are expected to use Mobile Banking in 2011 compared to last year, according to a Juniper survey released May 14 2008.

It was reported that the 816 million consumers will access banking services and products through their mobile phones in three years. Financial information services are forecast to be the most popular banking product accessed through mobile phones, and the report on the mobile financial services sector states that respective institutions are delivering more and more products and services through mobile phones.

The number of annual mobile banking transactions will rise from 2.7 billion dollars in 2007 to 37 billion by 2011, around the globe as banks continue to deploy more services.

Juniper also found that financial transaction values will almost double from 2007 to 2011 worldwide, and they will become four times as common in emerging markets during that time. China and surrounding areas will have the greatest number of people using mobile banking services, followed by Western Europe and India and surrounding countries.

The security efforts have been improved to grow the consumer confidence and raise service use. Other challenges and hinders to growth to tackle are financial regulation, transaction fees, revenue sharing issues, and problems with customer support. Regardless challenges, these seem to be the times for a great breakthrough in Mobile Banking.

We will talk about Mobile Banking together with some of the most important players to present and discuss the opportunities and challenges that lay ahead:

Klaus Jansen-Knor, Sales Director EMEA, mCommerce at Sybase 365, a subsidiary of Sybase, is the global leader in mobile messaging interoperability and mobile content delivery via SMS and MMS. Processing more than 8 billion messages monthly, Sybase 365 reaches over 700 mobile operators and 2.2 billion subscribers around the world. The company is solidly positioned between operators, financial institutions, enterprises, global brands, and mobile content providers providing global reach with local presence and expertise. Sybase 365 offers a full spectrum of services for delivery of content, deployment of marketing campaigns and mobile advertising, secure and direct mobile commerce, mBanking, mobile remittances and payments.

Alessandro Sangiovanni, Pre-Sales Consultant, TopClients and ICT Market Group at Telecom Italia. Supplying around 25 million landlines, 30.4 million mobile lines and 6.2 million broadband connections, the Telecom Italia Group is a leading Italian enterprise with an international presence on markets that offer a high growth potential. The group trades through pre-eminent brands Telecom Italia, Alice, TIM, La7, MTV Italia, APCom and Olivetti in fixed-line and mobile telecommunications, Intenet and media, and office and system solutions. The Group research and innovation arm is Telecom Italia Lab.

Angelo Giuliana, Business Development Director VAS at Engineering.IT - an Engineering Group Company, a global player and Italy's biggest systems integrator. Engineering covers the whole software value chain: design, development, outsourcing services, products and proprietary vertical solutions, IT and strategy consultancy, tailored to clients' business models in all markets. Engineering.IT and Xaltia, two recently acquired companies, have got an unique asset in Mobile VAS.

Fiamma Petrovich, Digital Strategy at CommStrategy. CommStrategy: New Media Strategic Insight is a company specialized in analyzing the behavior of the digital media consumers. CommStrategy is founded in 1987 by Paolo Barbesino, who is heading the company. CommStrategy does ad hoc research for the Business Creation and Development purposes, with a multidiciplinary approach and vertical competences especially in the Finance, Media and Telecommunications sectors.

Speakers' Bio

Klaus Jansen-Knor, Sales Director EMEA, mCommerce at Sybase 365 - After four successful years within the company, most recently as Director Central & Eastern Europe, Klaus Jansen-Knor takes on new responsibilities as Sales Director EMEA for Sybase 365's newly created Mobile Commerce (mCommerce) division. Prior to joining Sybase 365, Klaus spent 6 years at the Axel Springer Publishing Group in a variety of senior management roles, including Manager Business Development for telecommunication, Mobile and E-Payment at AS Interactive GmbH. Other positions included Director of Sales at CompuTel GmbH, the Axel Springer subsidiary specialised in IVR and service numbers. Klaus also worked as Managing Director of the Springer & Jacoby advertising agency holding as well as the Bremer KPS Group. Klaus is an arts graduate of the Universities of Duesseldorf and Hamburg, and also a certified Electronic Commerce Manager.


Alessandro Sangiovanni, Pre-Sales Consultant, TopClients and ICT Market Group at Telecom Italia - Alessandro Sangiovanni, Pre-Sales Consultant, TopClients and ICT Market Group at Telecom italia, has been working during the latest years on the Unified Communication sector, with the innovative services for the Banking and Insurances markets. Alessandro was graduated from the Politecnico di Milano. He is particularly interested in VoIP, Blog technologies, Mobile Applications and WiFi.


Angelo Giuliana, Business Development Director VAS at Engineering.IT - an Engineering Group Company - Angelo Giuliana actually acts as Business Development Director in the Engineering.IT Company, developing a cross selling portfolio in the market out of Telco. He is focused on VAS solutions for the Finance, Utilities and Public Sector Markets leveraging and merging assets coming from delivery operations and R&D. Prior to this he was the Innovation Director in the Marketing Unit, and Telecom Sales Support Director for SchlumbergerSema. Before SchlumbergerSema Angelo spent many years in telecoms in various Operational Management roles at Telesoft, a Telecom Italia Company in Italy and abroad. Angelo has a Physics degree from the Naples University and a master in plasma physic from Max Planck Institut. Angelo has also collaborated, in writing the mobile chapter for the Innovation Ministry "white book" in 2006.


Fiamma Petrovich, Digital Strategy at CommStrategy - Fiamma Petrovich works in CommStrategy on Digital Strategy projects since 2003. She has a Master's degree in Marketing (1994) and Internet Business (2001). Fiamma has robust experience in Strategy and Innovation, as well as in Sales and Marketing, which she has gained by consulting managements and working in managerial positions in multinational companies' marketing department.


Next MoMo: When and Where
Topic: Mobile Banking
Date: Monday, 26th of May 2008
Time: 17:30-20:00
Place: Restaurant & Art Bar Le Biciclette, Via Torti / Corso Genova, Milan
Admission: FREE, but online confirmation is required (Sign in and confirm). Free drinks to the first 50 registered.

Location and directions


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Networking
As usual, a networking party, sponsored by Reitek, Sybase 365 and SMS.it, will follow the conference. During the networking party participants will enjoy the fabulous aperitivo buffet and a glass of wine while sharing experiences about life and work.


MoMo Agenda
17h30 Registration and Pre-Networking
18h00 First Speaker starts
19h30 Cocktail and Networking Party
20h30 Dinner (a la carte)