Peer Awards in Barcelona

The Mobile Peer Awards will take place in the
Petit Palau of Palau de la Musica on
February 16, 2009
from 16:00 till 20:00

The Mobile Monday Mobile Peer Awards Barcelona are among the most influential events in the mobile industry and, with over 1000 attendants, the point of reference in startup innovation during the Mobile World Congress.

163 startups participated and 42 nominees were selected by their respective chapters. An international Jury will now select the 20 finalists to present at the Peer Awards event in Barcelona.

Where to find us:

PALAU DE LA MÚSICA CATALANA C/ Sant Pere Més Alt
Reception entrance: C/ Palau de la Música, 4-6 08003 BARCELONA

Public transport:

Metro: Lines I and IV. Urquinaona station
Buses: Lines 17, 19, 40 and 45


REGISTER HERE TO ENSURE YOUR ACCESS!

If it's mobile, it must be social!

At the next Mobile Monday in Milan on the 9th of February we will discuss about Mobile Social Networks. Being social has never been so important!

Literally hundreds of millions of people have adopted Facebook, Friendster, MySpace, Twitter or LinkedIn – or any combination thereof – as their mobile home.

ABI Research recently published a report stating that in 2008 nearly half (46 percent) of social networking users have visited one such network on a mobile phone. Informa Telecom & Media has stated that by 2012, there will be between 12.5% penetration of mobile social networks among mobile users globally in the most conservative scenario, approximately 23% in the high growth scenario.

There are different kind of mobile social networks depending if they rely just on the mobile phone or if they are a web extension, if they are distributed through the mobile operator mobile portal or if they are "off deck" attracting new members through viral marketing. Mobile social networks are very strong in Asia, specially in Japan, Korea and China, generally thanks to better mobile networks and data pricing (data flat rate notably is widespread in Japan). Most of them are extensions of PC-based services, but others are pure mobile-focused offerings.

Interaction within mobile social networks is not limited to exchanging simple text messages on a 1-to-1 basis, but is constantly evolving towards the sophisticated systems, often using location services to allow users to see an up-to-date map of friends' locations, collected through the Global Positioning Systems (GPS), WiFi or Cell Id, this last available in every phone, with map translation provided from companies like Skyhook Wireless (the one that provides location services to Apple for the iPhone;it was finalist at Mobile Monday Peer Awards in Barcelona in 2007).

Another example of mobile social networks with location awareness is JuiceCaster.com, a property of mobile marketer Juice Wireless, that let their users post pictures or video from their phones, automatically providing information on locations where the pictures were shot.

At the next Mobile Monday we have top experts on mobile social networks:

Sonja Langer, Global Marketing Director, Buongiorno
Sonja Langer has been working in telecommunications for 5 years. She joined sms.at mobile Internet services gmbh (a Buongiorno company) in November 2006 to set up and grow the mobile instant messaging business launched under the brand bing. In 2008 she joined the B! headquarter in Milan to transform the mobile instant messenger into a mobile social network which enables seamless communication and sharing of text and photo updates across platforms. In her role as Global Marketing Director she is responsible for the global Marketing strategy to establish & grow blinko in B! key markets. Prior to joining Buongiorno she worked in Marketing (m-payment) with ONE (now Orange), the 3rd largest mobile operator in Austria, and gained valuable experience in classic consumer goods Marketing & Sales at Unilever. Sonja holds a Master Degree in Commerce from the University of Economics and Business Administration as well as a Master in International Management (CEMS) and will finish her 2nd Master programme in Coaching & Organisational Development in 2009.

Massimiliano Ronzitti, Account Manager Telco, NAVTEQ
Massimiliano has been working in telecommunications since 8 years during which he has covered various roles in different companies. He started in Hewlett Packard working as Partner Manager and Business Developer in the Mobile Bazaar initiative, working with all the most innovative partners in the industry in the mobility area. After that he continued to work with Hewlett Packard as an Account Manager, following important telco customers and promoting mobile applications. In 2006 he joined Visto (a push email company) as an Account Manager for Vodafone in Italy and other Mediterranean countries, as well as a Business Developer for the Italian market. Recently Massimiliano joined Navteq and he is now responsible for the telcom market in Italy.

Come to Mobile Monday and hear the latest about the HOT TOPICS in the global mobile market!

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