Mobile Marketing in Milan

Today 10th May, in this unique Mobile Monday spring event we will talk about Mobile Marketing.

We start with a special introduction of the latest mobile marketing data:

• Pierluigi Cremonesi, CEO Quarkode will provide Italian QRcodes usage data of Q1-2010
  
• Laura Cavallaro, Researcher Osservatorio Mobile Marketing, School of Management - Politecnico di Milano
  

Other great guests will follow:

• Federico Lazzarovich, Mobile Business Development Director DigiTouch, and
  
• Franco Denari, Country Manager Sulake, will describe the case study of the campaign made by DigiTouch to promote the Habbo Hotel community of Sulake.
  

Moreover, Riccardo Bosio, Managing Director Guide per Cellulari , will give us details about the WhyMCA Spring 2010 - the first "Mobile Developer Conference" in Italy which got fully booked in less than 4 days. Date and place: Politecnico di Milano Campus Bovisa, 21th May 2010.

MoMo Agenda

17h30 Registration and Pre-Networking

18h00 First Speaker starts

19h30 Cocktail and Networking Party